Meet Your Coach
Jena Schevitz
I didn’t build this business because I read it in a book or learned it in a certification. I built it because I lived it. Because for a long time, I was the woman who looked like she had everything together - and still felt like something wasn’t quite right.
I’ve always been “that” person
The responsible one. The high achiever. The one who did what was expected - and did it well. On paper, everything looked right. Straight A student. Hard worker. Competitive athlete. Reliable. Trusted.
But underneath it? I was quiet. Careful. Constantly aware of how I was showing up - and afraid to get it wrong. I didn’t raise my hand. I never said what I was really thinking. I kept the peace and stayed agreeable. I told everyone I was “fine”…even when I had no idea what I was actually feeling.
I had a vision for my life early on
In high school, I found something that felt like a calling. I wanted to combine my love of art and design with my passion for health and science - to become a reconstructive surgeon. To help people feel whole again. It felt meaningful. Purposeful. Like me.
So I followed the path I believed would get me there. I went to college for Biomedical Engineering - on paper, it was the perfect fit. A way to bring together everything I cared about. But once I was in it…something felt off. The creativity I craved was missing. The balance I needed wasn’t there.
I felt it - but I ignored it.
Because this was the plan. This was what I was supposed to do. This was what I had worked so hard for. So I stayed. And that misalignment didn’t just stay internal - it started to show up everywhere. I developed an eating disorder. I isolated myself. I did everything I could to keep up appearances. From the outside, I was still achieving. Still “on track.” But underneath, I was completely out of alignment.
What I didn’t have language for at the time - but understand deeply now - is that when you ignore what your body, your mind, and your instincts are telling you…it doesn’t just go away.
“I wasn’t just choosing the wrong path - I was actively enforcing a pattern of ignoring my own voice.”
And that pattern followed me into adulthood
I built a successful career in corporate consulting, working with major healthcare organizations across the country and the globe. I worked hard. I advanced. I built a strong reputation.
And Every. Single. Year. I wrote the same goal in my long term priorities. “Become a leader.”
And every year, I had no idea how to get there. Because when I looked around at the people ahead of me…I didn’t want their lives. I saw burnout. Disconnection. People sacrificing their health, their families, themselves.
And I remember thinking: I know I’m meant for more - but not like that.
So I stayed stuck in the middle
Capable - but not fully expressed. Successful - but not fulfilled. I knew I had ideas. I knew I had more to give. But I didn’t know how to access it without becoming someone I wasn’t.
Everything changed when I stopped trying to grow upward…and started rebuilding from within
Over the next decade, I did the work. Real work. Therapy. Reflection. Unlearning. Rebuilding.
I faced the patterns I had spent years avoiding. I learned how to understand myself - my voice, my values, my needs. And slowly, something shifted.
I didn’t become someone new
I became more of who I already - always - was. My confidence grew - not because I forced it, but because it was rooted in something real.
My health and fitness flourished. My relationships deepened. My finances improved. My energy came back. And that version of leadership I had been searching for? I realized I didn’t have to find it. I had to build it.
That’s why I created Arbor Axis
Because I know how many women are still stuck in that same place.
Capable. Thoughtful. Perceptive. Quietly exceptional. With a quiet voice inside them that knows there’s more.
But no clear path to get there - without losing themselves in the process.
Here’s what I believe about leadership
It’s not a title. It’s not a personality type. It’s not reserved for the loudest person in the room. Leadership is the responsibility to inspire others to rise to their full potential.
And that kind of leadership? It starts within.
This is the work I do
I help women build the foundation they were never taught to build. The kind that allows you to:
Trust your voice
Lead in a way that feels natural
And create impact without sacrificing who you are
Not through quick fixes. Not through surface-level strategies.
But through the kind of work that actually lasts.
So you can move from being that quietly exceptional woman who is overlooked, underestimated and never quite seen for the level you’re capable of.
And grow to a place where your value is undeniable and you are seen, heard and chosen for what you uniquely bring - for you.
